Case Study

Fog & Flame Candle Co.

SERVICES:

Part-Time Instagram Management

Graphic Design for Social Media
Mini-Content Shoot to be used for Social Media

Fog and Flame Candle Co. is a woman-owned and operated handmade candle business based on Nantucket. As one of the only candle companies that actually makes candles on the island, all of their candles are made by hand with no machines involved and only use U.S.-produced soy and beeswax, with natural and essential oils.

As a new brand, they did not have branded colors, fonts, or elements to work with, so we were tasked with developing this from scratch. They started with around 450 followers on Instagram when we took over.

Goals:

Create a cohesive Instagram presence that represents and builds the Fog & Flame Candle Co. brand. They wanted to be presented as professional and polished with a classy Nantucket, handmade look. They did not have a brand kit to work with, so we had to create them one.
Increase sales and traffic to their new e-commerce store, especially around their holiday collection launch.
Build their community of Cape Cod and Nantucket businesses to expand wholesale clients and their online presence.